So… your website exists. It’s out there. Floating. Waiting. Like a lonely boat in the digital ocean.
And still — crickets. No clicks. No inquiries. No sales.
What gives?

If you’re a solo entrepreneur or founder who’s poured love (and probably a Sunday or three) into building your site, but it’s not doing the work — this blog is for you.

We’re skipping jargon. Skipping blame. And skipping the “just hire an expensive agency” pitch.

Let’s get into why your website isn’t working — and how to fix it without a full-blown redesign.

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1. Your Homepage Has No Job Description

Your homepage isn’t just a “welcome” sign. It’s a guide dog with a mission:
→ Who’s this for?
→ What problem do you solve?
→ What should I do next?

Fix it:

• Add a clear headline with what you do and who you do it for.
• Use subtext to hint at the value or transformation.
• Make the call to action obvious (and friendly — not “submit form 479-C”).

🛠 Example:
Instead of “Welcome to My Website”
Try: “Helping solo coaches turn overwhelmed visitors into booked clients.”

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2. It’s Not Google’s Type

Google is like your high school crush — into consistent, clear, and confident.

If your pages have no meta titles, no H1s, or confusing navigation, Google isn’t sure what you’re about.

Fix it:

• Use basic on-page SEO: one H1, focused keywords, short URLs.
• Write meta descriptions like mini-ads.
• Add alt text to images. (No more “IMG_2024_finalFINALdefinitelyFINAL.jpg”)

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3. It’s Pretty… But Quiet

A visually beautiful site that doesn’t guide users = a silent film with no subtitles.
Looks cool. Doesn’t convert.

Fix it:

• Tell users what to do at every scroll point.
• Use microcopy: explain buttons, reassure visitors, show next steps.
• Add testimonials, not logos. Humans trust humans.

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4. It’s Not Mobile-Ready (but 80% of Your Traffic Is)

Yes, it looks fab on your desktop.
But check it on your phone.
We’ll wait.

Fix it:

• Test your site on mobile devices.
• Use tools like Google’s Mobile-Friendly Test.
• Remove anything that scrolls sideways or takes a century to load.

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5. You Haven’t Asked for Help

Here’s a secret: Even designers ask for audits.
You don’t need to DIY forever. What you need is direction, not overhaul.

Fix it:
Book a website audit.
(Shameless plug: That’s something we do. Gently. With snacks and no shame.)

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Outro

You don’t need a new website.
You need a website that’s doing its job — working alongside you while you focus on your magic.

If your current one’s underperforming, let’s not scrap it. Let’s tune it.

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✅ Want a no-pressure audit that gives you actual fixes, not fluff?
→ Check the Foundaton First offering.