Why I’m Creating a Textile Art Project (Not a Fashion Brand) with Natural Dyes and Rural Women

Let’s get one thing out of the way:
The Kora Edit is not a fashion project.

It’s a textile art collaboration. A slow experiment. A process of remembering.

And it began, quite unexpectedly — with a scroll.

🌿 Where It All Started

I’ve never been drawn to fashion in the conventional sense.
For most of my life, “fashion” meant birthday gifts, maybe the odd saree from a family wedding. I didn’t grow up studying silhouettes or following seasonal trends.

But I’ve always been curious about alternatives — alternate paths, places, philosophies.
Bridge & Bloom, after all, was built around the idea of figuring things out — sometimes without a map.

One day, while scrolling Instagram, I stumbled upon a beautiful couple living in the middle of nowhere. One of them worked with natural dyes and eco-printing. Their process was quiet, raw, real.

And then I saw something that made me pause.

A cloth that could be re-dyed by the wearer.
Not discarded. Not replaced. Just… renewed.

That single act — re-dyeing as renewal — struck a chord.


Cloth As a Language of Self

I started thinking about the freedom of cloth — especially in Indian tradition:
Dhotis. Veshtis. Sarees. Angavastrams.
Lengths of fabric that invite interpretation. That carry meaning. That express self — without being cut into a shape too soon.

What if a garment didn’t have to be static?
What if it could be a mirror? A canvas? A story in motion?


The Making of The Kora Edit

Soon, I found myself in conversation with a conscious designer from the city who runs a studio called Our Feets Can Cuddle — someone who has worked with natural dyes, prints, and thoughtful processes.

We partnered with Rangrez, a rural skill centre outside Jaipur that empowers women through stitching and craft.

Together, we decided to create 18 pieces — all free-size, re-dyeable, and rooted in story.
Not fashion. Not trend.
Just cloth, soil, and self — stitched slowly.

What This Project Means (To Me and to Bridge & Bloom)

As someone who’s been working in systems thinking, storytelling, and business design, entering the world of textiles was both humbling and exciting.

It taught me new materials.
New vocabularies.
New ways of seeing beauty in the unfinished.

But more importantly, it aligned with what Bridge & Bloom has always stood for:

🌀 The joy of figuring things out
🧭 The courage to walk an alternate path
🤝 The beauty of co-creating with care

This project isn’t about establishing a new vertical or entering the “fashion space.”
It’s about doing one meaningful thing and letting it teach me something.

As a byproduct, yes — it might open doors for new kinds of clients or collaborations.
But that’s never the point.
The point is the process.

In Closing

The Kora Edit is a gentle rebellion.
It’s about slow making instead of fast trends, about collaborating instead of controlling.
If you’re someone who loves material, memory, or making things with intention — follow along.
We’re not here to sell a lifestyle.
We’re here to remember something we already knew.

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