At Bridge & Bloom, we believe the process is as much a work of art as the final design. We are not a factory that churns out templated assets; we are a studio dedicated to experimental and artistic work—especially in the process itself.

This is the story of designing the logo for Radio Interactive, a dynamic new player in the video game and entertainment industry, and how our unconventional methods—including a human talent search and deep AI collaboration—led to a unique wordmark that the founder could truly believe in.

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Part 1: The Mission to Find a Bold Designer

Our partnership with Radio Interactive’s founder, Aaditya, was an immediate fit for one of Bridge & Bloom’s core missions: getting fresh talent their first paid design gig. We aim to connect with and support experimental, pro-tech designers who are ready to take a bold move into the industry.

To kick off the project, I posted a call on LinkedIn, seeking talented switchers and freshers.

The Great Talent Filter: Passion vs. Side-Hustle

I quickly discovered a simple, non-conventional filter for true passion: professionalism and promptness.

• The Side-Hustle Signal: Designers who were casual in their responses, failed to show up for mutually agreed-upon calls, or expected me to chase them down were instantly filtered out. This indicated a lack of the determination and punctuality essential for a dedicated creative.
• The Bold-Move Signal: We want to work with people who are determined to build something of their own. While I can absolutely work with designers who are still developing their technical skills or negotiation skills, I cannot work with those who are not serious about the time and effort required.

We did find a few excellent fits, including a sharp third-year design student. However, the collaboration hit a snag: pricing.

I was committed to offering a generous amount—what I considered slightly over market rate for a fresher—because the confidence gained from that first paid gig is invaluable. But the client viewed this amount as too high for a fresher, believing it didn’t justify the level of strategic thinking they expected. While I was ready to mentor and provide that strategic thinking, the difference in valuation led us(Bridge & Bloom and the student) to part ways.

This reinforced a key learning: if we wanted full control over the process, from experimentation to strategy, we had to own it.

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Part 2: The Unconventional Process: Stylescapes Meet AI

The logo design process for Radio Interactive became a powerful mix of strategic design fundamentals and cutting-edge research technology.

The Conventional Core: Founder as the Primary Audience

My first belief about logo design, especially for a new startup, is that the founder is the logo’s biggest audience.

Why? Because the founder faces hundreds of challenges daily. The logo must encapsulate the entire brand’s ‘why’ and serve as a constant, meaningful driving force. For this reason, the initial process must always be highly collaborative with the founder.

We started with:

1. A Brand Positioning Document: Detailing the ‘why,’ target audience, offerings, and competitive benchmarking (or as I call them, collaborators, because it’s a collective intelligence economy now!).
2. Exhaustive Research: We ran this foundational document through a customer research tool like Atypica.ai. For Radio, this process served to validate and tie together the founder’s existing market assumptions, strengthening our alignment.

The AI Accelerator: Discovering “Ancient Futurism”

To speed up the visual alignment, we initiated a parallel, unconventional approach:

1. Visual Hunting: We collected screenshots from games, movies (like Dune), and digital interfaces to build two distinct stylescapes (visual mood boards).
2. AI Summarization: Instead of simply running the stylescapes through an image generator, we put the visuals into an AI (like Gemini or ChatGPT) and asked it to summarize the entire vibe without specifics. This is how we unearthed key umbrella keywords like “Ancient Futurism” and “Brutal Grids.”

We then used these keywords, along with the detailed reports and constraints, to generate countless AI logo iterations (see examples above).

Constraints: Our Artistic Boundaries

To ensure the final logo was unique and stood out in the crowded gaming industry, we set firm boundaries:

• The name must always be RADIO in all caps (a founder’s personal choice).
• The letters must maintain Equal Visual Hierarchy. This was crucial to differentiate the brand from games and movie titles, which often emphasize or embellish a single letter to suggest a title or theme. We needed a clean, corporate-like signal.

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Part 3: The Creative Detour and Final Customization

Although the AI process was a success for another client (Aer Goddess), for Radio Interactive, it became an intense process of discovery: we realized what we didn’t want more than what we did. The initial, intricate AI outcomes, though beautiful, were not simple enough for the founder.

The client’s central design critique was a breakthrough: the logo had to be simple to stand out clearly when placed against the intense, detailed graphic art of a video game cover.

The Designer’s Nightmare & The Eureka Moment

We pivoted back to a search for a typeface that possessed the technical character derived from our AI experiments but maintained simplicity. This led to the “designer’s nightmare”—manually sifting through hundreds of fonts.

We eventually boiled down to two strong candidates: Cheque and Protomono. Protomono, a font the founder loved from his college days, carried the required high recall value and geometry. However, as a mono-font, it presented a visual challenge: the letters D and O, and the spacing around D-I-O, felt unbalanced and tricky.

Our solution was the final, customized flourish:

• Custom Serif on ‘D’: To strongly differentiate the D from the O (which is tricky in a mono-font), we introduced subtle serifs (extrusions) on the left-hand side of the ‘D’. This was a custom edit that gave the letter its own unique character.
• Visual vs. Mathematical Spacing: We adjusted the spacing for D-I-O to be visually balanced rather than mathematically set, ensuring the word was legible and aesthetically pleasing despite the mono-font’s constraints.

The result is a custom font, inspired by a mono-font, that is simple, tech-forward, geometrically clean, and differentiable—a logo that will stand out on any game cover and, most importantly, resonates deeply with the founder.

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Work with Bridge & Bloom

The process is what makes the outcome unique. If you are a founder or a creative who believes a different process will lead to a different and unique outcome, we want to hear from you.

Calling Creative Talent:

I am always on the lookout for talented folks who are experimental, pro-tech, and want to land their first big design gig. If you are a passionate switcher or a student ready to take a bold move, get in touch! We want to get you your first paid gig. follow us on linkedin.

Calling Passionate Founders:

Are you a creative founder with a unique idea who wants a logo or design assets created through a non-conventional, experimental, AI-accelerated process?

We are not an agency focused on scaling and frameworks. Bridge & Bloom is focused on artistic work in the output and the process. If you are looking for an approach that a conventional agency wouldn’t touch, let’s talk about the unique process we can build for your brand. Subscribe to get such insightful stories in your inbox!