Tag: Website Strategy

  • Why Your Website Isn’t Working (and How to Fix It Without a Full Redesign)

    Why Your Website Isn’t Working (and How to Fix It Without a Full Redesign)

    So… your website exists. It’s out there. Floating. Waiting. Like a lonely boat in the digital ocean.
    And still — crickets. No clicks. No inquiries. No sales.
    What gives?

    If you’re a solo entrepreneur or founder who’s poured love (and probably a Sunday or three) into building your site, but it’s not doing the work — this blog is for you.

    We’re skipping jargon. Skipping blame. And skipping the “just hire an expensive agency” pitch.

    Let’s get into why your website isn’t working — and how to fix it without a full-blown redesign.

    1. Your Homepage Has No Job Description

    Your homepage isn’t just a “welcome” sign. It’s a guide dog with a mission:
    → Who’s this for?
    → What problem do you solve?
    → What should I do next?

    Fix it:

    • Add a clear headline with what you do and who you do it for.
    • Use subtext to hint at the value or transformation.
    • Make the call to action obvious (and friendly — not “submit form 479-C”).

    🛠 Example:
    Instead of “Welcome to My Website”
    Try: “Helping solo coaches turn overwhelmed visitors into booked clients.”

    2. It’s Not Google’s Type

    Google is like your high school crush — into consistent, clear, and confident.

    If your pages have no meta titles, no H1s, or confusing navigation, Google isn’t sure what you’re about.

    Fix it:

    • Use basic on-page SEO: one H1, focused keywords, short URLs.
    • Write meta descriptions like mini-ads.
    • Add alt text to images. (No more “IMG_2024_finalFINALdefinitelyFINAL.jpg”)

    3. It’s Pretty… But Quiet

    A visually beautiful site that doesn’t guide users = a silent film with no subtitles.
    Looks cool. Doesn’t convert.

    Fix it:

    • Tell users what to do at every scroll point.
    • Use microcopy: explain buttons, reassure visitors, show next steps.
    • Add testimonials, not logos. Humans trust humans.

    4. It’s Not Mobile-Ready (but 80% of Your Traffic Is)

    Yes, it looks fab on your desktop.
    But check it on your phone.
    We’ll wait.

    Fix it:

    • Test your site on mobile devices.
    • Use tools like Google’s Mobile-Friendly Test.
    • Remove anything that scrolls sideways or takes a century to load.

    5. You Haven’t Asked for Help

    Here’s a secret: Even designers ask for audits.
    You don’t need to DIY forever. What you need is direction, not overhaul.

    Fix it:
    Book a website audit.
    (Shameless plug: That’s something we do. Gently. With snacks and no shame.)

    Outro

    You don’t need a new website.
    You need a website that’s doing its job — working alongside you while you focus on your magic.

    If your current one’s underperforming, let’s not scrap it. Let’s tune it.

    ✅ Want a no-pressure audit that gives you actual fixes, not fluff?
    → Check the Foundaton First offering.

  • Built for Action: Websites That Don’t Just Look Good—They Get Work Done

    Built for Action: Websites That Don’t Just Look Good—They Get Work Done

    Let’s start with a quiet truth: A lot of websites look good.
    Very few do the real work they’re meant to do.

    That’s where Built for Action comes in.

    This isn’t just a package.
    It’s a mindset.
    It’s how I approach building your digital presence—with clarity, function, and purpose.

    It’s not about shiny animations or design awards (though hey, no complaints if we get there).
    It’s about action. Movement. Response. ROI.

    🌱 So what does “Built for Action” mean?

    It means your website becomes an active member of your business team.

    • It tells your story without confusion.
    • It guides the user to what matters.
    • It captures leads, books calls, sells products, builds trust—automatically.
    • It’s strategic, not just aesthetic.
    • It works while you sleep.

    Your site doesn’t just sit pretty.
    It actually does the thing—whatever that thing may be.

    💭 But here’s the real difference:

    Most websites are designed to impress.

    Built for Action websites are designed to connect.

    That means we start with questions, not templates.
    We look at where your business is right now.
    And where you actually want it to go.

    Because your website is not a digital brochure.
    It’s your digital home, your conversion engine, your voice when you’re busy living the rest of your life.

    ✨ For whom is this made?

    • Founders who are done with DIY
    • Solopreneurs who are stepping into their next phase
    • Passion-led businesses looking to get organized and earn
    • Those who know what they do is meaningful—but can’t seem to translate it online

    🧩 Some questions to ask for you to get started

    1. What role do you want your website to play in your business?
    2. What kind of interactions matter most to you—sales? calls? subscribers?
    3. What’s currently missing or broken in your digital presence?
    4. What stories, beliefs, or truths do you want your audience to know?

    🧠 Things to prep if you’re considering this:

    • Your past client feedback (it’s gold)
    • A shortlist of offers you want to focus on
    • Your business goals for the next 6 months
    • Any current tech stack (or lack thereof)

    And don’t worry if you don’t have it all figured out—figuring it out together is part of the process.

    🚀 Ready to build something that works?

    Let’s stop obsessing over looking “professional.”
    Let’s focus on building something powerful instead.

    Built for Action is not just a website.
    It’s a commitment to showing up with clarity and confidence.

    Your ideas deserve that kind of momentum.

    📩 Reach out. You fund the chai that helps with the creative flow. Let’s get building.