The Brief

Vinayak Aggarwal left behind engineering to follow the trails of taste. Over the years, he turned his curiosity into Hungry Hitchhiker—a journey into local culture, people, and life through food. What began as blogs and food walks organically expanded into a café (Arth Cafe), a growing online community, and an evolving practice in storytelling.

When we met, the vision was alive—but scattered. There was no single place that tied the pieces together. He wanted to bring clarity to his offerings, share his story in a way that felt true to him, and make his passion sustainable—without turning it into something it was never meant to be.

What We Did

We began with a listening phase—understanding not just what Hungry Hitchhiker did, but why.

Then, we helped shape it into a brand that communicates clearly, moves intuitively, and still leaves room for magic.

Here’s what that looked like:

Brand Identity
Vinayak connected with a carrot mascot – an identity rooted in slowness, curiosity, and warmth. No big logos or loud statements—just a mark that one can relate to as life.

Website Design
A digital space that reflects the Hungry Bunny’s story, showcases his food walks, culinary experiences, and houses his philosphy in an easy-to-navigate experience.

Service Structuring
We streamlined the services and designed a clear path for users—so they could explore, understand, and book without friction.

The Outcome

The final website became more than a digital portfolio—it became Hungry Hitchhiker’s home.

❤️ The soul of the project is intact—if not stronger

🧭 Visitors can now book food walks, explore café experiences, and read blogs in one place. from visitors they bloom to close connections.

🧾 Offerings are clearly laid out with simple, intuitive flows